EXACTLY WHAT IS BULK MAIL?
Bulk Business Mail (BBM), is a mailing submitted with special postage stamps or permit imprints and postal forms to document the contents of the mailing. It offers significant savings in postage costs.
Bulk mail can be
Second Class (Periodicals) and
Standard or Nonprofit mail.
Permit fees and the software required to get the lowest rates for automation mail can add up to hundreds, even thousands of dollars per year, not to mention the staff time spent learning how to use it. Outsourcing to a mailing professional will almost always be your bottom line best choice.